{"id":502,"date":"2012-04-09T19:24:00","date_gmt":"2012-04-09T09:24:00","guid":{"rendered":"http:\/\/brashconsulting.com.au\/seriously-negative-energy-at-energywatch\/"},"modified":"2012-04-09T19:24:00","modified_gmt":"2012-04-09T09:24:00","slug":"seriously-negative-energy-at-energywatch","status":"publish","type":"post","link":"https:\/\/brashconsulting.com.au\/?p=502","title":{"rendered":"Seriously Negative Energy at EnergyWatch"},"content":{"rendered":"<p><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">We have probably all seen or heard about the unfortunate rants by Ben Polis, disgraced (now former) CEO of EnergyWatch who\u2019s confessed racist vitriol on Facebook cost his company its sponsorship deals with Melbourne Football Club and Melbourne Victory. Interesting about this scandal connected with sport is that the sponsor created the furore, not the footy club and it was the club forced to cut ties for fear of being vicariously besmirched. It has always happened the other way round until now&#8230; which brings me to my point. <\/span><\/span><br \/><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">There are just some critical incidents for which there are no precedents. We remember Steve Bradbury&#8217;s Gold Medal, not because he came first, but because he was the last one left upright when he crossed the line. There was no precedent for the bankruptcy of Lehman Brothers in terms of its cataclysmic impact, the poisoning of headache tablets and subsequent deaths of seven consumers in the tragic 1982&nbsp;Tylenol case and the Wayne Carey\/Kelly Stevens saga that severely disrupted North Melbourne&#8217;s season to say nothing of the psychological devastation for some of its players and the strain on team relationships.<o:p><\/o:p><\/span><\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">  <\/span><\/p>\n<div style=\"line-height: normal; margin: 0cm 0cm 0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Companies cannot be prepared for every watershed, take your breath away trend breaking contingency. We are operating in a new paradigm; one in which every suburban blogger is a published author, everyone with a Twitter account is a social commentator, everyone with a YouTube channel is a would-be celebrity and every smart phone owner a primetime producer of current affairs and captor of breaking news. <o:p><\/o:p><\/span><\/span><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">  <\/span><\/p>\n<div style=\"line-height: normal; margin: 0cm 0cm 0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Therefore the only way companies can prepare is to do the following in preparation for any potential media scandal:<\/span><\/span><\/div>\n<div style=\"line-height: normal; margin: 0cm 0cm 0pt;\"><\/div>\n<ul>\n<li><span style=\"font-family: Verdana,sans-serif;\">  <\/span><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Ensure staff understand the      critical importance of preserving the company&#8217;s digital reputation<\/span><\/span><\/li>\n<li><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\"><i>Respond<\/i> rather than <i>react<\/i> to      negative publicity<\/span><\/span><\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Embrace social media and      control the message as best you can<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Use skilled PR and      communications staff as trusted advisers but own your own decisions<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\"><i>Always<\/i> put the safety of      staff and customers first &#8211; no exceptions<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Ensure you have&nbsp;diverse, balanced      representation around the board table in determining early primary and      secondary strategy<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Don&#8217;t give undue control or      sway to major clients or sponsors as they may be of the belief that any      publicity is good publicity for them<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Act bravely&nbsp;and decisively to &#8216;cut the      tangled parachute&#8217; of wrongdoers as long as you are sure they <i>have<\/i> done the wrong thing and&nbsp;that you accord them procedural      fairness. Don&#8217;t <i>ever<\/i> offer up a scapegoat. Any punishment must fit the crime<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana;\">Swift decisive clear consistent messages including acknowledgement of wrongdoing delivered <i>authentically<\/i> is the best and most ethical way to make it go away <\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">Watch the blogosphere and      gauge the mood of members, shareholders, supporters and clients but don\u2019t be      overly swayed; their moral compass&nbsp;may just be magnetised&nbsp;by a conflict of interests. You      must always do what&#8217;s morally sound even if the members want you to keep      playing the star player who fraternises with criminals or otherwise brings      the &#8216;club&#8217; or the &#8216;firm&#8217; into disrepute. Even if they are willing to sell      out on ethics in the short term, it&#8217;s a false win and will always come      back to haunt you because of the message it sends and its impact on  company culture<\/span><\/span><\/div>\n<\/li>\n<li>\n<div style=\"line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"font-family: Verdana,sans-serif;\">&#8230;.oh, and try to do the      right thing every time!<\/span><\/span><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12pt;\"> <o:p><\/o:p><\/span><\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We have probably all seen or heard about the unfortunate rants by Ben Polis, disgraced (now former) CEO of EnergyWatch who\u2019s confessed racist vitriol on Facebook cost his company its sponsorship deals with Melbourne Football Club and Melbourne Victory. Interesting about this scandal connected with sport is that the sponsor created the furore, not the footy club and it was &#8230; <a href=\"https:\/\/brashconsulting.com.au\/?p=502\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[14,44,46,43,50,84,83],"tags":[],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-culture","category-enlightened-organisations","category-ethics","category-misconduct","category-moments-of-truth","category-morality","category-workplace-justice","no-post-thumbnail"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"We have probably all seen or heard about the unfortunate rants by Ben Polis, disgraced (now former) CEO of EnergyWatch who\u2019s confessed racist vitriol on Facebook cost his company its sponsorship deals with Melbourne Football Club and Melbourne Victory. 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